Choosing an LED advertising display is not something that just happens on the side. For the company, in addition to the initial investment, not only the success or failure of an advertising campaign is at stake, but also the corporate image itself. Therefore, it is important to be clear about how to choose the best LED screen.
At Lv Led Video Wall, since 2003, we have advised thousands of professionals to choose the ideal LED screens for each business, depending on their budget, needs and features. For this reason, and although we will always be at your side with advice and action, in this article we want to give you an initial orientation so that you get the display that best suits you and your digital advertising strategy. Take good care!
This article is interesting, may you? TYPES OF OUTDOOR LED SCREEN
ANALYZE YOUR BUSINESS NEEDS
In the beginning, you should ask yourself the following question: What goals do you want to achieve with the installation of an LED display? To answer this question, you should focus on the so-called SMART goals. This is an English acronym, formed from the individual initials, and represents properties that your screen should have.
– Specific: What do you want to achieve with your LED advertising? Increase awareness of your company or a new product? Increase sales? Improve your company image?
– Measurable: What KPIs or performance indicators can you choose to measure the results of installing an LED display?
– Achievable: Is the ideal LED monitor within your budget?
– Relevant: Can you offer content that meets the needs and preferences of your target audience or buyers?
– On-time: When do you expect to be able to achieve your goals?
The more precise your answers are, the more and better you can focus on the price, dimensions, and features of the LED neon sign you need. For example, if you have a generous budget and want to promote your business abroad, buying large LED displays or billboards is a good solution. On the other hand, if you want to install information displays to target professionals within your company, then an indoor LED screen is ideal.
CONSIDER ENVIRONMENTAL FACTORS
Depending on the purpose of the purchase, an LED screen can be for outdoor use ( Digital Out of Home, DOoH) or for indoor use ( In-Store TV ). When it comes to outdoor LED screens, the budget that should be planned for their purchase will be higher for the following three reasons. First, outdoor displays need to be larger to ensure good visibility even at longer distances; second, they should be rainproof and withstand all weather conditions; and last but not least, the LED billboards should be bright enough to ensure that static images and videos are clearly visible even in sunlight.
Among the many advantages of buying an LED screen is the improved backlight, which works with light-emitting diodes and unlike LCD screens, uses cathode fluorescent tubes. In addition, there are significant savings in the energy consumption of LED screens.
If you are considering buying an outdoor LED screen, you should keep in mind that matte finishes are usually better than glossy ones as they reduce glare.
CHOOSE THE RIGHT SIZE
There is no question: the larger the LED display, the more striking the content it radiates. However, you always have to consider the distance from which potential customers will see your digital billboard. Depending on the resolution, the pixels can be visible if the distance is too small. To avoid this, it is best to choose smaller, higher-resolution LED screens when the viewer is only a few feet away from the LED display.
Large format displays start at 45 inches and are perfect for conferences, classrooms, trade shows, or events with large audiences. Smaller screens, on the other hand, are ideal for shops and businesses such as hairdressers, nightclubs, or hospitals.
PAY ATTENTION TO THE RESOLUTION OF YOUR LED SCREEN
Although there is no doubt about the picture quality and colors provided by LED technology, you should always choose the resolution that best suits your company’s purpose. Here’s an example: A resolution of 720p, or 1024 × 768 pixels, is ideal for regular TV broadcasts, but may not be the best solution for a digital signage project. Therefore, in order to offer better quality and Full HD experience, we recommend that you choose a resolution of at least 1080p. To figure out how to choose the best LED display, keep this in mind!
There are also monitors with an even higher resolution, such as 2160p, for Ultra HD, or 4096p for 4K, which is an optimal performance for video transmissions. Tell us what exactly you need and our team will provide you with the resolution that best suits your digital promotions.
How many types of LED screens are there?lvledvideowall2022-09-20T10:20:20-04:00
Outdoor LED displays are a popular medium for carrying commercial advertisements and various types of information for the public. They provide high visibility and can be used in buildings, stacks, shop windows, etc. They can be easily fixed to different types of structures such as
Indoor and outdoor displays: The required screen brightness for indoor environments is medium. This type of screen has a wide viewing angle as it will be seen up close. They are also lightweight and have high density. For outdoor displays, the dot density is relatively sparse and the brightness requirements differ as viewing conditions vary during day and night. Also, these screens need to be seen from a much greater distance. Showcase, wind, rain, lightning, etc. must be able to withstand environmental conditions.
Semi-outdoor displays (placed in a mix of outdoor and indoor environments) have ultra-high brightness and can be used in direct, though not direct, sunlight. In this case, the screen body is sealed and is usually installed under the eaves of a building or in a window.
Displays consist of one color, two primary colors and three primary colors: Monochrome displays depend on the lighting material, the single most commonly used color is red, and in some special cases yellow and green. Dual primary color LED displays to consist of red and green LEDs. Displays with three primary colors offer red, blue and green LEDs. These can display white balance and 16,777,216 colors.
Synchronous and asynchronous displays: Synchronization is the operating mode of an LED display, similar to a computer monitor. It can display many grayscale colors, achieving the effect needed in multimedia advertising.
In the case of synchronization, an LED display can store and automatically play characters and non-grayscale images. Images are edited on the computer and transmitted to an LED display (automatically played) via a serial interface or other network interfaces. It generally cannot display many grayscale colors and is mostly used for displaying characters.
What is the rent of LED screen?lvledvideowall2022-09-20T10:14:10-04:00
A good way to estimate the rental price of any display is between $40 and $70 per square foot of screen space.
What is an active LED video wall?lvledvideowall2022-09-20T10:21:19-04:00
LED video walls are in the limelight these days and are very useful in most industries. They tend to improve company-customer interaction. Thanks to the use of active LED display, there are countless possibilities and marketing possibilities in this age of creative business. A screen wall is a specific multi-monitor arrangement. It consists of several computer screens, video projectors, which overlap to form a single wide frame.
LCD panels, direct-view LED arrays, blended projector boards, Laser Phosphor Projections, and rear projection cubes are common display technologies. Screens built primarily for use in video walls normally have thin bezels to reduce the distance between active viewports. They are installed with long-term serviceability in mind. These screens also provide the necessary hardware to stack similar screens with daisy-chain power connections and to order signals between screens.
How do video walls work?lvledvideowall2022-09-20T10:21:57-04:00
A video wall is a collection of screens aligned so that content can be displayed on screens continuously. Video walls work by using a specific type of hardware setup to display content seamlessly. This also requires software to help plan and structure the content.
FIND OUT ABOUT MAINTENANCE
If the worst comes to the worst, the maintenance and repair service is also very important in addition to the quality of the screen. When you choose to place your trust in Lv Led Video Wall, you always have the peace of mind that you have the technical support of a helpdesk team at your side. With us, there is no fine print as (unlike other companies in the industry) we do not factor in any additional periodic payment terms after the purchase of your LED display.